There are sales people, and there are sales people and then there is Frank.
This is a little story about, like so many sales people who are well trained in their product or service who put up big numbers and collect tons of awards, but when it comes to selling themselves, they wilt. This was Frank.
He could convince, close and sell magnificently industrial products like a champ to an industry he knew like the back of his hand. But during the résumé writing process we discovered he was not so confident at selling his own story. Doubt, uncertainty, reluctance to blow his horn loud was creating doubt in his mind. Causing hesitation in generating a winning attitude in the job search. Getting laid off can do that to you. His ego had been crushed. His confidence wilting.
When the résumé was complete, after the Q&A back-and-forth in the writing process, Frank emerged armed with a document showing his value, an new attitude, and a plan to find that next thing he was after.
He's a wonderful, warm, caring and positive guy. Loved working with him.